Web and Social Media
NEW BLURB
Multimedia Presentation
Right: SWEET MULTIMEDIA: Anna Shaikun’s original presentation on multimedia is shown. This year, many people in our program were new or unfamiliar with multimedia, so my presentation functioned as a crash course. “Multimedia has been my bread and butter for the past three years, and I want everyone on staff to have the knowledge to make it themselves,” Shaikun said. “My pitch is that multimedia is like dessert – it’s not the first thing you finish, but you should be thinking about it the whole time.”
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Multimedia Conferences
Left: WE LOVE WEB: Anna Shaikun poses with former Webmaster Maya Shrivastav. Each print magazine cycle, I had multiple conferences with each staffer about their multimedia elements so that my team and I could package the stories online. “I have a brainstorming conference and an editing conference around the time the middle and final drafts, respectively, are due,” Shaikun said. “My favorite thing is when people come to me excited about an idea they have, and I just get to figure out how to make it work.”
Website Upkeep
Right: FEELING BLUE: The ODYSSEY Media Group’s home screen for Bluehost, a web hosting service, is shown. When a former OMG editor crashed the website trying to help me update plugins, I entered the OMG Bluehost and helped fix the website. “At first, I panicked because I hadn’t experienced anything like this before,” Shaikun said. “But I had our former editor with me, as well as our adviser, and we were able to find what we needed on the Bluehost to get the website working again.” Screenshot from bluehost.com
Monitoring Analytics
Left: WHAT'S NEW: The ODYSSEY website’s analytics show the website’s sessions, page views, average session duration and the total number of users during a 30-day period. As head of the Digital team, it has been my responsibility to monitor these analytics to see which stories are reaching our audience. “Sometimes, we’ll have a prominent story that does well on Instagram and we’ll have a massive spike in views,” Shaikun said. “Sometimes we’ll be posting regularly but the analytics stay fairly stable or even decrease. It’s all about knowing what moves the people who read our news.” Screenshot from odysseynewsmagazine.com
Lnk.bio
Left: LUCKY LINKS: I am primarily responsible for updating the ODYSSEY's lnk.bio page. I have taught my Webmaster that when a story is posted on the website, he must immediately add a lnk so that people will read the story. “Lnk.bio allows people to easily access stories on our website from our social media platforms,” Shaikun said. “Instagram in particular drives a lot of traffic to the ODYSSEY website, so lnk.bio is invaluable.” Screenshot from lnk.bio
Instagram Stories
BELOW: INSTA GRIND: Social media promotions for several web stories are displayed on the ODYSSEY Instagram page. When a story is particularly time-sensitive, I will often post a story promotion directly after I’ve posted the story on our website. “At the beginning of the year, our staff developed some Instagram story templates to polish our brand,” Shaikun said. “Since then, I’ve collaborated with our Lead Copy Editor to create aesthetically pleasing story promotions for our Instagram page.” Graphic by Anna Shaikun and Wyatt Meyer
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Instagram Trivia
Anna Shaikun’s graphic advertising Mardi Gras trivia is posted on the ODYSSEY Instagram page. I have consistently contributed to the ODYSSEY Media Group’s “Trivia Tuesdays,” a weekly round of trivia on a timely topic. “We’ve had trivia on teachers at our school, on a host of winter holidays, and I’ve written and posted quite a few,” Shaikun said. “Trivia Tuesdays are an impactful way to increase engagement because they’re very kid-friendly.”
